I write content marketing stuff

I write content marketing material in the form of features, advertorials, B2B magazine articles, brochures, presentations and online guides for a huge range of clients, including Skyscanner, Editions Financial, IBM, Medtronic and Tesco Bank. I’m extremely versatile, covering everything from banks to luxury spas, but I specialise in travel, technology and video games.


Skyscanner

I have been writing travel features and guides for Skyscanner on a freelance basis since 2014, and I work across both the Irish and UK websites. I also write sponsored content and flight-deal round-ups, as well as rejigging old articles for better SEO and impact. Below is a selection of some of my articles: you can see a full list of my Skyscanner UK articles here, and all of my Skyscanner Ireland articles here.

Photo by Lukas Kloeppel from Pexels

How to holiday in New York on a budget

If you’re looking for a cheap holiday to New York, there are loads of ways to make this expensive city a bit more affordable, from seeking out discounted Broadway tickets to finding out when museums are free to enter. Here are some top money saving tips for things to see and do in New York… (read more)

New flight routes of the month: October

10 of the best 5-star hotels in Ireland

Top 10 autumn events in Europe for under €550

The best times to visit Las Vegas

All you need to know about Air Passenger Duty

The 10 best family city breaks in Europe

From Goa to the Norwegian fjords: 14 adventurous trips you can book with TUI

Not just for families: 10 things you never knew about TUI

10 reasons why you should go to Thailand

10 cheap winter sun destinations

Top 15 attractions and things to do in Marrakech

10 of the best places for family holidays in the Algarve


Editions Financial

I have written brochures, features, online guides and social media posts for various clients of Editions Financial, a content marketing firm for financial brands. I have worked on briefs for major clients including LinkedIn, Lloyds Bank and Lex Autolease – two of my Lex Autolease pieces are below.

Lex Autolease: Improving fleet performance and driver safety

Lex Autolease: Keeping fleet drivers safe


Tesco Bank

I was commissioned to write several articles for the Tools and Guides section of the Tesco Bank website. These were mostly on house buying, including articles on home insurance and what questions to ask the vendor when buying a house. Below are links to a few of these guides.

Photo by rawpixel.com from Pexels

Questions to ask when buying a house

It’s easy to get swept up in the rush and excitement of looking for a new home, so when it comes to viewings you might not remember to ask all the right kinds of questions… (read more)

Buying insurance for your home: what you need to know

Home-buying jargon buster

Stamp duty explained


IBM

I interviewed Louis Guelette, CEO of BO Partner, for the quarterly IBM Inspire Beyond Today’s Technology magazine, which is a B2B publication distributed to IT businesses in Belgium and the Netherlands. I also contributed an article on the future of cloud computing.


V&A Museum

I wrote an advertorial for Kotaku UK that was commissioned by the Victoria and Albert Museum in London to promote the exhibition Videogames: Design/Play/Disrupt.

Videogames: Design/Play/Disrupt at the V&A

The Victoria and Albert Museum is hosting an exhibition that takes a radical new approach towards the representation of video games as a medium. Rather than focusing on gaming history, Videogames: Design/Play/Disrupt looks at the changing nature of digital entertainment from the early 2000s right up to the present day… (read more)


TravelNest

I’ve recently been commissioned by the vacation-rental company TravelNest to write a series of features for their website to help their customers and give them tips and ideas.


GAME Magazine

I interviewed Dr Mick Donegan, the founder of gaming charity SpecialEffect, for the October 2018 issue of GAME Magazine. The magazine is given away free in GAME stores and inside national newspapers.


Medtronic

I interviewed Professor Markus Ferrari for an innovation article commissioned by Medtronic, which is one of the world’s largest medical-device companies. The article was a profile of PERKAT, a tiny heart pump that was devised by Prof. Ferrari and his colleagues in Germany.

A tiny pump that can keep blood flowing after a heart attack

A team of engineers and cardiologists from Jena, Germany, has developed and successfully tested the first pulsatile, catheter-based, electrocardiogram-controlled heart pump in the world. This device can be inserted within 15 minutes in emergency cases, such as right heart failure or cardiogenic shock, and can provide circulation support of more than 3 litres per minute… (read more)


Resense Spas

I researched and wrote a PowerPoint presentation on Mexico for Resense Spas, a company that creates bespoke luxury spas for five-star hotels around the world. The presentation was for a prospective client, and it gave an overview of the country along with its bathing and wellbeing traditions.


Bouncepad

I wrote two case-study articles for Bouncepad, which manufactures iPad holders for shops and exhibitions. The two articles were focused on the use of tablet holders by Virgin Holidays and Virgin Media.

Bye-bye to brochures: here comes the Virgin Holiday Laboratory

Think of a travel agent and you might well imagine sitting in boredom while a rep endlessly types your details into a computer. This is one reason why high street travel agents have been on the wane as holidaymakers ditch them in favour of online booking… (read more)

Virgin Media’s experience-led store design proves there’s no place like home


Inspire IT Services

I wrote a blog post for Inspire, a web design and IT company in Scotland. The post is about keeping up to date with website design and protocols to ensure that your site is secure and attractive to customers.

Constantly develop your website to stay ahead of the competition


UV-C Light Products

I wrote and edited much of the website content for UV-C Light Products, a manufacturer of UV-based cleaning tools.

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